Newborn skin is delicate and sensitive, so many parents prefer mild, dermatologist-recommended brands like Cetaphil, Aveeno, Mustela, or Atogla. Because every baby reacts differently, it is helpful to purchase travel-sized versions first to test for any allergic reactions or sensitivities. Additionally, some parents choose to use only warm water for the first few months to avoid stripping the skin of natural oils, especially if the baby has eczema or is prone to rashes.